Search Engine Marketing

Sometimes you have to pay to play.

The Informatics marketing team works on SEM
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Keyword Research and Optimization

Search engine optimization (SEO) and search engine marketing (SEM) are fundamentally different in that the former digital marketing strategy enhances your organic results, while the latter is a paid advertising campaign. However, both marketing strategies lean heavily on keyword research. Our team will create a comprehensive list of relevant and winnable keywords that draw paying customers to your site like moths to a flame.

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Robust Competitive Analysis

You are looking to establish your brand’s domain expertise, so sometimes organic search results aren’t enough. Our strategy for paid advertising begins with a thorough investigation of your competitors. Our digital marketing team becomes immersed in your field, understanding what your customers are searching for and how.

We investigate search volume, click-through-rates, and top keywords to create a measurable SEM strategy that leads to a robust return on investment.

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Search and Display Network

Once we understand your audience and their search habits, our digital marketers deploy bold display ads that bring your products and services to the forefront, even when they aren’t looking for it. Our SEM services are like a magic genie that provides customers exactly what they want before they even know. Except, instead of magic, we use rigorous analysis.

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Audience-Focused Filtering

“I always wanted to be somebody, but now I realize I should have been more specific.” – Lily Tomlin

Search engine marketing is often described as “pay-per-click” advertising. It’s our job to make sure your ads are showing up in the right place at the right time for the right people. Do you have a brick and mortar business? Our Google Ads certified digital marketers maximize local SEO so mobile shoppers will find you first when they are ready to buy. Based on your data and our detailed analysis, we create highly segmented campaigns across multiple demographic data points to make sure every cent of your ad spend is contributing to a measurable business outcome.

Google Certified Partner

One company handles nearly three quarters of all search engine queries, and it isn’t AskJeeves or Lycos. We are a Google Certified Partner organization. You get the combined efforts of our expertise and Google’s support as your company seeks audiences, clients, and customers online.

Informatics team members are currently certified in Google Search, Display, Mobile and Video. Search certification allows us to optimize text-based ads on the search platform, and Display certification opens up new possibilities for your brand images to be shared across a huge network of affiliate sites. Mobile certification is an endorsement of our skill in creating responsive web layouts and applications so your content looks great on any device. Our holistic approach translates to an ability to create compelling content, and follow up with distribution strategies that put your story in front of the most valuable viewers.

Additional Services