Divine Word College

Challenge

Divine Word College and Informatics have a long-standing relationship, beginning with a complete website overhaul in order to modernize the college’s digital property with an emphasis on responsive design. More recently, Divine Word College and the Society of The Divine Word have found it increasingly difficult to effectively reach prospects. Compared to competitors, they had a low number of followers on various social media platforms and sought to increase their reach and ability to develop qualified leads.

Industry

Education

Services

• CMS
• Web Design
• SEO
• Web Development
• Search Engine Marketing
• Social Media Advertising
• Managed Hosting

Solution

The digital marketers at Informatics are certified Google Partners, experts in the many tools within the Google Ads platform, including Search, Mobile, Display, and Video. The Informatics team quickly optimized the Divine Word Google strategy, shifting their ad spend from Search to Display ads. Additional assets were developed and deployed for Facebook, where advanced targeting options make it easier for Divine Word to reach qualified leads. These increased visibility efforts were supported by the creation and implementation of a website pop-over, so that prospects are prompted immediately to move closer to conversion.