Coe College needed an updated website that positioned the institution as a regional leader in the face of shifting public perceptions of a college degree and increased competition from public universities in Iowa.View Project
Pugh Hagan Prahm LLC wanted their website redesign to achieve a modern look and have an easy-to-navigate interface for existing and prospective client use. The goal of the project was to create a professional, sophisticated and high-end branding piece that allows Pugh Hagan Prahm to showcase their services to clients. They partnered with Informatics to develop a contemporary look and professional content to effectively communicate their brand message.
Informatics provided content development and search engine optimization services including keyword research. Original, focused content was created by the Informatics Digital Marketing team using targeted keywords and the latest search engine optimization techniques.
The redesigned website also features a flexible blog module under the news section that was implemented by Informatics to allow Pugh Hagan Prahm to easily add and manage blog content on their website. The site was optimized for high search engine visibility prior to its launch.