IDEAL Solutions
IDEAL Solutions was developed by The University of Iowa Belin-Blank Center as an efficient and effective way to make sense of above-level test scores.
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Spahn & Rose
Challenge
Spahn & Rose has been providing high-quality building materials and design services to contractors and the general public for over 100 years. Their products and services are available across 23 locations, but they sought to increase traffic to the corporate web page where they host an informative blog, promote deals, discounts and corporate partnerships, and encourage contractors to open charge accounts and join rewards programs.
Industry
Lumber and Hardware Supply
Services
- Organic Social Media
- Social Media Advertising
- Search Engine Marketing
- Email Marketing
- Search Engine Optimization
Solution
The Informatics digital marketing team created social content focused on educating customers, underlining Spahn & Rose’s storied history as a leader in the lumber industry. We placed a special emphasis on creating attention-grabbing text and images that clicked through to the corporate site for more information. Informatics created a unified look and feel that was consistently utilized across Spahn & Rose’s paid search and social ads, email marketing, and social posts. This increased the company’s overall brand awareness and led to successfully reaching Spahn & Rose’s target for annual site visits.
