Live Streaming and Podcasting

“Be yourself, not your idea of what you think somebody else’s idea of yourself should be.” – Henry David Thoreau

A collage of the Informatics team working on a live stream

What is Live Streaming and Why Is It Important?

Traditional media services often focus on perfection. Camera angles are framed to reveal only the most relevant information. Lighting is carefully calibrated. The sound is scrubbed of interfering noise. Smooth edits contribute to a sense of seamless continuity.

And that worked for a long time. But now it’s time to get real.

Live streaming creates an immediate sense of urgency. FOMO (fear of missing out) isn’t just a fun acronym for ‘the kids’. In a world where information comes and goes at the speed of a rapidly refreshing Twitter feed, providing a live stream of valuable content activates your audience.

With the help of Informatics, you can capture the energy of a live broadcast while still maintaining a professional brand identity.

Multiple High Definition camera feeds route from our state-of-the-art studio into the control booth where our media services team can live edit your broadcast. After your live stream is complete, our media and marketing teams will collaborate to optimize the further distribution of this valuable asset.

Live in the now. Keep your brand identity fresh and current by going live.

Facebook live stream shown on a mobile phone

Facebook Live

Live video is not a fad. Facebook Live is a powerful tool for grabbing attention and driving engagement – two main drivers of profit. You can watch the likes flow in as you respond to your audience in real time, answering their questions and tailoring your content to their needs.

Almost two billion people have watched a Facebook Live stream. That is 2/3 of the people in the world with internet access, and Live videos are watched 3x longer than regular videos, generating 10x the number of comments.

With live video you can transform a marketing platform into a place where you and your customers meet and interact on a personal level.

Youtube live stream feed shown on mobile phone

YouTube Live Stream

When you create a professional webcast for a YouTube live stream, you gain all of the engagement and interactivity benefits of other live video services, in addition to a value that continues to grow over time.

An archived live stream of your conference presentation, product unveiling, or conversation with a fellow industry leader continues to accrue views and likes as your brand awareness grows. The SEO value of a YouTube live stream can’t be discounted, since the video platform is also the world’s second-largest search engine.

Our media services team keeps you visible and on-message as we vigorously pursue your business goals.

Additional Services